• Senior UX Designer in London

    The true passion for creating interactive and innovative experiences has driven me since 2007.

    My curiosity and will did the rest.

  • Hello,

    My name is Chiara Scarabotti and I'm a Senior UX Designer.

    Despite my kitchen being a mess, I love

    designing decluttered and simple experiences,

    listening to the users's voice.

     

    I've been doing this since 2007 years for different digital agencies across UK and Italy.
    I am currently working at Springer Nature

  • Orange

    Designing MyGrandTour App for Android

    Nominated at IAB Creative Awards 2015 (Best for mobile)

    Nominated at BIMA Awards 2016 (Health & well being)

    Bodyshop

    Designing the full e-commerce responsive experience

    Monsoon

    Re-designing the e-commerce Tablet experience

    Orange football Club

    Studying the users to design tailored experiences

    O2

    Designing the adaptive ecommerce experience

    Halifax Car Finance

    Improving the whole experience and redesigning the mobile journey

  • Skills & processes

    My tick boxes

    Analysys

    Insights

    • Interviews with stakeholders
    • Conducting Workshops
    • User researches
    • GA data analysis
    • Competitor analysis
    • AS IS document
    • Recommendations

    Conceptual Design

    Strategy

    • Information architecture 
    • Sitemaps
    • User flows (diagrams)
    • Personas definition
    • Journey representation
    • Functionality design
    • TO BE document

    Physical design

    Realisation

    • Paper sketches
    • Wireframe (low, medium fidelity)
    • Interactive prototype (high fidelity)

    Testing

    Verification

    • Guerrilla Testing
    • Heuristic evaluation
    • Questionnaires
    • Interviews
    • GA analysis

  • The Blog

    Thoughts, musings, and ruminations.

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