Chiara Scarabotti - UX Lead and systems thinker

Strategic UX Lead and systems thinker
I help teams make sense of messy UX systems and experience debt
UX Lead at Springer Nature · Medium writer · Speaker at UX Brighton 2026 ·
Hello,
I’m Chiara, a UX Lead with 18+ years of experience in the industry.
I help organisations move beyond surface fixes and using systems thinking, evidence, and design craft to tackle complex experience debt.
Key pillars
Main approaches

Strategy and Ops
From insight to action
Implementing frameworks and operationalizing ux debt, to turn knowledge into a plan.
System thinking
Managing complexity
Helping teams categorise and solve "wicked" design problems.
Measurable UX
Impact and value
Identifying the relevant outcomes and measures to demonstrate valuable change for the users.
Facilitation
Supporting decision making
Leading teams envisioning the right future and supporting design principles.

Strategic UX Lead and systems thinker