About

I’ve been working in UX since 2007, but my focus today is very different from when I started.

I’m a UX Lead working across complex, multi‑persona ecosystems, where problems don’t live in isolation, and “just fixing the UI” is rarely enough.

I recently become a systems thinking enthusiastic fan, helping teams understand how pain points connect across journeys, roles, legacy decisions, and organisational constraints.

At Springer Nature, I lead strategic UX initiatives across editorial and peer-review platforms, working closely with Product, Design, Engineering, and Leadership to:

• make experience debt visible
• connect user problems across systems and journeys
• turn research insights into clear priorities and action

I write and speak about UX debt, systems thinking, and design maturity, with the goal of helping teams move from symptom-fixing to structural improvement.