Resume

Main activities:
- To design experience for both Consumer Finance and Commercial Banking product, for desktop, mobile and tablet devices

- To design interactions complaint to the brand communication standards

- To work collaboratively with IT, Legal and Product team to meet both user and business needs, creating a collaborative and active environment

- To define scripts for one-to-one recurrent user testing

Main activities:
- definition of the UX strategy
- brainstorming & concepting with Creative Team
- collaborative session/workshop with Clients
- pitching & prototyping

Responsibilities gained:
- to lead a UX team in client facing work

- to manage the client relationship

- to assist the client in building their UX strategy 

Main activities:
- to design user experiences for mobile and tablet devices, responsive and adaptive designs
- to design user experiences for mobile and tablet application, on Android and iOS systems
- to improve user flows, journeys, user interactions
- to define content strategies and infoarchitecture improvements

Main activities:
- To determine overall hierarchy of information based on the end user needs, develop content taxonomy and site maps for Website, Software, Mobile App
- To develop high level and/or detailed wireframes, mockups and prototypes to outline flow of site information for Desktop, Tablet and Smartphone version
- To articulate design decisions and interaction model through formal documents

Digital communication and Communication on the Web courses.

Main activities:
- To create site maps, page-level wireframes, prototypes and functional specifications for Website (Insitutional, Intranet, Portal, b2b, b2c)
- To define Web marketing strategies and manage SEO/SEM activities (Content Optimization, Advertising, Email marketing, Social Media Marketing)