• Senior UX Designer in London

      The true passion for creating interactive and innovative experiences has driven me since 2007.

      My curiosity and will did the rest.

    • Hello,

      My name is Chiara Scarabotti and I'm a freelance UX Designer.

      Despite my kitchen being a mess, I love

      designing decluttered and simple experiences,

      listening to the users's voice.

       

      I've been doing this for almost 9 years for different digital agencies across UK and Italy.

    • Orange

      Designing MyGrandTour App for Android

      Nominated at IAB Creative Awards 2015 (Best for mobile)

      Nominated at BIMA Awards 2016 (Health & well being)

      Bodyshop

      Designing the full e-commerce responsive experience

      Monsoon

      Re-designing the e-commerce Tablet experience

      Orange football Club

      Studying the users to design tailored experiences

      O2

      Designing the adaptive ecommerce experience

      Halifax Car Finance

      Improving the whole experience and redesigning the mobile journey

    • Skills & processes

      My tick boxes

      Analysys

      Insights

      • Interviews with stakeholders
      • Conducting Workshops
      • User researches
      • GA data analysis
      • Competitor analysis
      • AS IS document
      • Recommendations

      Conceptual Design

      Strategy

      • Information architecture 
      • Sitemaps
      • User flows (diagrams)
      • Personas definition
      • Journey representation
      • Functionality design
      • TO BE document

      Physical design

      Realisation

      • Paper sketches
      • Wireframe (low, medium fidelity)
      • Interactive prototype (high fidelity)

      Testing

      Verification

      • Guerrilla Testing
      • Heuristic evaluation
      • Questionnaires
      • Interviews
      • GA analysis

    • The Blog

      Thoughts, musings, and ruminations.

    • Drop me a line

      I'm always keen to talk about new ideas!

      Submit

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