• Senior UX Designer in London

    The true passion for creating interactive and innovative experiences has driven me since 2007.

    My curiosity and will did the rest.

  • Hello,

    My name is Chiara Scarabotti and I'm a Senior UX Designer.

    Despite my kitchen being a mess, I love

    designing decluttered and simple experiences,

    listening to the users's voice.


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    I've been doing this since 2007 years for different digital agencies across UK and Italy.
    I am currently working at Springer Nature

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    Designing MyGrandTour App for Android

    Nominated at IAB Creative Awards 2015 (Best for mobile)

    Nominated at BIMA Awards 2016 (Health & well being)

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    Designing the full e-commerce responsive experience

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    Re-designing the e-commerce Tablet experience

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    Orange football Club

    Studying the users to design tailored experiences

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    Designing the adaptive ecommerce experience

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    Halifax Car Finance

    Improving the whole experience and redesigning the mobile journey

  • Skills & processes

    My tick boxes

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    • Interviews with stakeholders
    • Conducting Workshops
    • User researches
    • GA data analysis
    • Competitor analysis
    • AS IS document
    • Recommendations
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    Conceptual Design


    • Information architecture 
    • Sitemaps
    • User flows (diagrams)
    • Personas definition
    • Journey representation
    • Functionality design
    • TO BE document
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    Physical design


    • Paper sketches
    • Wireframe (low, medium fidelity)
    • Interactive prototype (high fidelity)
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    • Guerrilla Testing
    • Heuristic evaluation
    • Questionnaires
    • Interviews
    • GA analysis
  • The Blog

    Thoughts, musings, and ruminations.